Category Archives: marketing

Amplify by Adam Bowie

17Feb

At Absolute Radio, we’re a massive supporter of sponsorship and promotions. Sponsorship tends to refer to brands that support individual programmes, or elements of programmes, e.g. British Gas sponsors the Christian O’Connell Breakfast Show, while Admiral Insurance is the sponsor of traffic and travel reports on Absolute Radio. Promotions are another name for station competitions [...]

Categories: marketing 1

Posted by adam on February 17, 2010

Faces for Radio by Charlotte Burgess

09Feb

We are all very excited to be launching our biggest ever marketing campaign (well… since 2008), and we’re going to give you lot a sneak peek at it before it hits the big billboards. Before we do though, let us tell you a little bit about it.
We took our three breakfast DJs (Frank Skinner, Dave [...]

Categories: marketing 2

Posted by adam on February 9, 2010

Have A Little Look At What We’ve Been Up To In 2009 by Charlotte Burgess

22Jan

You may have already seen the video we put together in time for our first birthday celebrations. Well, it may only be 3 months on, but we’ve got another one to share with you guys. It’s got lots of new interviews we’ve done recently, as well as clips from David Tennant’s week co-hosting the breakfast [...]

Categories: Brands marketing 2

Posted by adam on January 22, 2010

Absolute Radio – One Year On by Charlotte Burgess

02Oct

One of the wonderful things about growing one year older is that it invites you to reflect upon what you have achieved over the course of that year. Many may face this period with apprehension, as they struggle to compound the milestones that complete the block. However, the difference with a brand is that you [...]

Categories: Absolute Radio Brands marketing 2

Posted by adam on October 2, 2009

Absolute Radio’s Flaming Guitar by Charlotte Burgess

01Oct

For our first birthday, we were going to get a cake and put a big candle in the middle of it to celebrate. Then we remembered that we were a radio station which has live, guitar-based music at its core. So we decided to set an electric guitar alight instead. You might have seen [...]

Categories: Absolute Radio Brands marketing 0

Posted by adam on October 1, 2009