Category Archives: marketing

Absolute Radio Launches New iAd Campaign for New Premier League Season

We’ve just launched a brand new, highly targeted iAd campaign to kick off season two of Rock N Roll Football. It’s all part and parcel of a combined digital strategy to highlight all of the fantastic football content at www.absoluteradio.co.uk/football.  iAd is Apple’s mobile advertising network, reaching millions of iPhone and iPod touch users directly [...]

Absolute Radio’s iAd Marketing Campaign Wins Award

Yes, we know you may be bored of reading that Absolute Radio has scooped yet another award… but we have – for our iAd campaign! Last night saw the great and good of the marketing world fill the London Hilton, Park Lane for the Marketing Society Awards which were this year hosted by Alistair Campbell. [...]

Yet Another Clever Way to Listen to Absolute Radio by Laura Tannenbaum

Version 2.0 of the PURE Lounge, which launched this week, now makes it even easier for users to discover Absolute Radio and our thousands of podcasts via new search facilities and the latest web technology. Type in any search term and the Lounge will intelligently locate content on that subject or genre across both live [...]

Faces For Radio MSN Homepage Takeover

The lovely people in our Marketing department on the 1st floor at One Golden Square have secured a homepage takeover of the UK MSN website for our Faces For Radio Campaign. The online promotion features a banner ad of the main poster with a hyperlink, plus there is a video advert featuring our Faces For [...]

Faces For Radio is Back!

We are rolling out the latest wave of our Faces for Radio marketing campaign. The campaign was designed to focus on our Breakfast proposition: it is seven days a week and the shows are hosted by ordinary blokes with great comedic talent; Christian O’Connell, Frank Skinner and Dave Gorman.  Other stations show their DJs as smiley, and [...]