Category Archives: Measurement

October Engagement Metrics

We release our monthly Engagement Metrics to provide greater accountability for commercial partners. Monthly figures for the network are available from our stats page here We’re working hard across the industry to provide consistent figures for commercial clients. The statistics are gathered using data from streams in a variety of formats with actual listening data [...]

September Engagement Metrics

We release our monthly Engagement Metrics to provide greater accountability for commercial partners. Monthly figures for the network are available from our stats page here We’re working hard across the industry to provide consistent figures for commercial clients. The statistics are gathered using data from streams in a variety of formats with actual listening data [...]

Absolute Radio Adds Impacts to its Playlist Data

As part of our 3rd birthday celebrations we’re introducing a better way of reporting playlist data to the industry. Playlists traditionally report how many times a song is aired each week and that’s the basis for what defines A-list, B-list etc. Whilst weekly ‘spins’ remains a useful metric it’s far from the full story.  Would [...]

Absolute Radio Dramatically Cuts Losses

Absolute Radio today reported a dramatic reduction in losses for the group in 2010, reflecting significant progress, despite an exceptionally difficult and uncertain economic climate and a nervous advertising market. Financial statements for 2010, filed today, show the group slashed its losses by more than 58%, to £5.973m as compared to £14.486m in the previous [...]

Absolute Radio Reveals its Radioplayer Search Referrals Traffic

In June, Absolute Radio revealed that listening through Radioplayer accounted for over half (53%) of the Absolute Radio   Network’s 7.2m hours of online UK streaming. In August a ‘snap-shot’ showed Radioplayer with a massive 6.7 million unique browsers over the previous four weekly period. Radioplayer has continued to innovate, becoming connected on Facebook which enabled [...]