Category Archives: Measurement

The Power of Google by Adrian Fitch

02Sep

September 2008 not only saw the launch of Absolute Radio but also Google’s public entry into the browser market. After the initial PR splash Chrome quickly accounted for 1% of our site, visits but by the end of June 2010 this has now risen to 8%.
Similarly visits to our site from Android phones have [...]

Categories: Measurement 0

Posted by adam on September 2, 2010

Absolute Radio June Engagement Metrics

29Jul

Absolute Radio is the most advanced digital radio station in the commercial sector, and we’re committed to transparency and accountability. We’ve pioneered the release of monthly digital engagement metrics as part of our duty to clients in a digital age, and we remain the only UK commercial radio station to publicly release streaming, and on [...]

Categories: Absolute 80s Absolute Radio Absolute Radio 90s Measurement Media Technology World Cup mobile podcasts rajar 1

Posted by cat on July 29, 2010

RAJAR MIDAS Survey by Adam Bowie

15Jul

Yesterday RAJAR published the topline findings (PDF) from the latest MIDAS research. MIDAS – for the uninitiated – stands for Measurement of Internet Delivered Audio Services, and this is the sixth time that RAJAR has carried out this research.
It doesn’t reveal specific facts and figures on a station by station basis, but it does provide [...]

Categories: Measurement Technology podcasts 3

Posted by adam on July 15, 2010

Absolute Radio May Engagement Metrics by Clive Dickens

25Jun

Photo: Michael Lehet, Flickr
Absolute Radio today announced that the brand has now had more than one million downloads of its Baddiel & Skinner Absolute Radio podcasts, sponsored by Sony Ericsson Official Mobile Handset of the 2010 FIFA World Cup™. This is a huge feat since the podcasts were only released 4 weeks ago on [...]

Categories: Measurement 2

Posted by adam on June 25, 2010

January monthly live listening hours

10Feb

The new monthly streamed listening and podcast figures are now available.
Absolute Radio is still the only commercial station which is publicly releasing monthly details of the station’s worldwide live streamed listening hours. This new measurement system uses data from digital streams with actual listening figures collected from multiple computers or internet radio devices. This is [...]

Categories: Measurement 0

Posted by dan on February 10, 2010