Category Archives: Measurement

How does Audio on Demand Redefine Radio? By Paul Sylvester – Absolute Radio Head of Presentation

22May

Since the term was first conceived in 2004, podcasting has had its advocates and doubters. For millions of podcast users it’s enhanced the way they enjoy audio content, meaning they can listen again to radio programmes they’ve missed or specialist bespoke audio content created for an online audience. It’s also allowed thousands of people around [...]

Categories: Absolute Radio Measurement on-demand content podcasts 0

Posted by jonny on May 22, 2012

Non-BBC stations closing gap on Sony nominations

17Apr

This blog entry corrects some errors in a previous post. This year’s Sony Radio Academy Awards nominations are out, and the non-BBC sector is continuing to close the gap on the Corporation, who dropped from 94 nominations in 2010 to 88 in 2012, while over the same period the rest of the industry grew from 73 [...]

Categories: Absolute Radio Brands Christian O'Connell Breakfast Show Measurement rajar 0

Posted by adrianhieatt on April 17, 2012

Absolute Radio #Nowplaying Twitter campaign drives online listening up by 7%

26Mar

Earlier this month we became the first radio station in the UK to sign up to the Twitter promoted Trend service in a deal that saw us launch the digital initiative of our 2012 ‘Faces for Radio’ marketing campaign via Twitter. Using the popular hashtag #nowplaying our presenters asked listeners throughout the day to tweet [...]

Categories: Absolute Radio creative Measurement Media Technology What others are saying 0

Posted by jonny on March 26, 2012

February Engagement Metrics

20Mar

Engagement metrics Feb 2012 View more presentations from Absolute Radio. In February 35,000 brand new in-stream enabled Absolute Radio accounts were created contributing to a total of 753,000 new accounts to date. This is in addition to the original 567,000 Legacy user accounts already in existence. Following the introduction of in-stream in June 2011 an [...]

Categories: Absolute Radio Measurement 0

Posted by jonny on March 20, 2012

October Engagement Metrics

11Nov

We release our monthly Engagement Metrics to provide greater accountability for commercial partners. Monthly figures for the network are available from our stats page here We’re working hard across the industry to provide consistent figures for commercial clients. The statistics are gathered using data from streams in a variety of formats with actual listening data [...]

Categories: Absolute Radio Measurement 0

Posted by jonny on November 11, 2011