Category Archives: podcasts

How does Audio on Demand Redefine Radio? By Paul Sylvester – Absolute Radio Head of Presentation

Since the term was first conceived in 2004, podcasting has had its advocates and doubters. For millions of podcast users it’s enhanced the way they enjoy audio content, meaning they can listen again to radio programmes they’ve missed or specialist bespoke audio content created for an online audience. It’s also allowed thousands of people around [...]

A Massive 76% of All Podcast Downloads Were Completed Via a Mobile Device in July

  We’ve posted yet another new record of 4.5 million podcast downloads for the month of July and can now reveal that 3.4milliion of these downloads were completed from a mobile device via wifi or 3g.  This equates to a 76% of all downloads and is testament to our unrivalled commitment to mobile. A brand [...]

6 Million is the Magic Number – By Paul Sylvester

The iTunes podcast store is currently promoting Absolute Radio’s Frank Skinner podcasts as we celebrate the fact he’s received 6 million downloads in 2011…so far. Frank’s already beaten his 2010 total and after five successive record weeks he helped Absolute Radio notch up its best ever month for podcasting with more than 4 million downloads [...]

Big Christmas Online For Absolute Radio

In December, Absolute Radio recorded a total of 3.4 million podcast downloads – up a massive 335% year on year and up 17% from November. We served a total of 30.5 million podcasts in 2010. Christmas consumer electronic purchases can account for a percentage of this figure as the ever important smartphone market continues to [...]

The Absolute Radio Podcasting New Year’s Honours List

Today’s the day when you wake up thinking ‘What the hell did they do to deserve an MBE?’ So we’ve decided to hand out our own gongs this year. In 2009 Absolute Radio delivered around 5 million podcasts, and in 2010 we’ve delivered 30 million, smashing our target thanks to the Christmas boom when people [...]