Category Archives: Uncategorized

Hello Herman! by Chris Goldson

I’m thrilled to finally be able to announce the arrival of a brand new member of our sales team: Herman, our 7 foot tall inflatable elephant. We didn’t need to interview him, he has no previous media experience, and he’s also pretty quiet. But he’s about to become my constant companion as I meet numerous [...]

Absolute Radio’s iAd Campaign – Early Insight

   Absolute Radio’s Apple iAd campaign was a highly targeted mobile marketing campaign to promote the national station’s exclusive Rock ‘N’ Roll Football offering. We wanted users to interact with Absolute Radio as a brand and experience its fun, playful approach to football content. Absolute Radio was one of the first brand’s to launch on the iAd Network [...]

OC Clock Radio App Storms Up the iTunes Chart

The super geeks on the 2nd Floor at One Golden Square have updated the OC Clock radio App further ensuring that you wake up to The Christian O’Connell Breakfast Show with a smile. They’ve added in a cool new look plus a fully updated core to enable background features utilising iOS 4. To celebrate the update, Christian [...]

Absolute Radio First To Use Audioboo Pro Plug-in On iPhone

In what is another UK radio first, we have become the first radio station to integrate Audioboo’s new plug-in architecture into one of our iPhone applications The Iain Lee Show app allows users to recreate the magic and mayhem of The Iain Lee Show with clips from the show uploaded daily. The application has been [...]

Matt Deegan Writes – Radio App Stats. What Does It All Mean? By Clive Dickens

This morning Matt Deegan posted an insightful blog on radio mobile application stats – we agree with what he’s saying! Take a read here: Mobile App Stats. What does it all mean? He also issued a challenge to radio heads (including me) to come up with new accurate ways of measuring and publishing app metrics… [...]