Category Archives: World Cup

Absolute Radio’s Podcasts by Paul Sylvester

This week saw our second best podcasting week ever and our biggest since the World Cup – 900,000+ downloads. The third week of June saw us reach a million downloads in 7 days as the Baddiel & Skinner effect took our podcasting numbers to a new level. While we never dreamt we’d reach these numbers [...]

Absolute Radio June Engagement Metrics

Absolute Radio is the most advanced digital radio station in the commercial sector, and we’re committed to transparency and accountability. We’ve pioneered the release of monthly digital engagement metrics as part of our duty to clients in a digital age, and we remain the only UK commercial radio station to publicly release streaming, and on [...]

WORLD CUP SUCCESS – A Headline Everyone Wants to Write, by Paul Sylvester

[Audio clip: view full post to listen] We were all confident Baddiel & Skinner’s Absolute Radio Podcasts with Sony Ericsson would be a success. I don’t think any of us would have thought we’d smash the one million download mark in just 12 podcasts. The World Cup podcast market is incredibly crowded this year with [...]

Absolute Radio Branches Into Animation – Paul Sylvester

As part of our strategy to become more than just a radio station, we’ll be producing a series of Baddiel and Skinner animations from the World Cup. They’re being created as part of our partnership with Sony Ericsson with the main aim being to promote the daily podcasts and live shows, raising a smile as [...]