The new monthly streamed listening and podcast figures and engagement metrics are now available.
Absolute Radio is also including monthly data of podcast downloads across the Absolute Radio network.
Some interesting things to note:
• Video streaming: we had a total of 2,563,950 views of our videos in 2009 (1,591,516 on Youtube, 972,434 on absoluteradio.co.uk)
• Video downloads: our video podcasts were downloaded a total of 894,213 times in 2009
• Our most watched streamed video was Bruno at the London premiere, which received a combined total of 284,398 views in 2009
• Our most downloaded video was Green Day with Ben Jones, which received a total of 93,730 downloads in 2009
• Interestingly more than 50% of our most popular streamed videos were not music related and could mainly be attributed to showbiz interviews, red carpet premieres/awards ceremonies clearly cementing Absolute Radio as an entertainment brand as well as music radio station
• December 2009 saw a peak in video podcast downloads – a monthly total of 195,139 (due to Avatar, Twilight and Sherlock Holmes). This is higher than the December 2008 figure for all Absolute Radio audio podcasts.
• In 2008, the total number of streamed video views for Absolute Radio was around 23,000 (we only started putting videos online in August 2008). We therefore got more than 100 times the number of video views in 2009, compared with 2008.
• Audio downloads: We had 5.8 million podcasts downloaded in 2009. In 2008, the figure was 3.3 million. That makes 2009 74% higher than 2008
• Show podcasts increased 17% (from 3.3 million to 3.8 million)




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