We are all very excited to be launching our biggest ever marketing campaign (well… since 2008), and we’re going to give you lot a sneak peek at it before it hits the big billboards. Before we do though, let us tell you a little bit about it.
We took our three breakfast DJs (Frank Skinner, Dave Gorman and Christian O’Connell) to the depths of Shoreditch with strict instructions: to look as unshaven and bedraggled as possible. We then asked them to replicate (and exaggerate) their morning bathroom routine. Taking a good look at them together, we suddenly thought what an ugly bunch they seemed. And thus the line ‘Faces for Radio’ was born. To be fair to the guys the lighting was harsh and the bedroom attire was certainly interesting… (particularly for Frank)!
Teaming up with acclaimed photographer Gary Salter, who specialises in capturing stark contrasts, we have produced a distinctive and funny campaign which will sit largely across outdoor 48 sheets, digital and print. We also have some backstage footage which we will share with you too soon. Having three comedians in one room together for 8 hours gave rise to some hilarious scenes.
The campaign starts on the 1st March. But, as always, we’re putting them up here first. Come back soon for more!
Charlotte
Forget patting each other on the back, if you really want to say ‘well done’ to one of your colleagues then you can now nominate them for our new Absolute Star Award. For the winner it’s worth £100 plus their photo will be displayed in the walk of fame that is to be created in the stairwell of OGS.
To nominate someone brilliant, email absolutestar@absoluteradio.co.uk with details of who the person is and what they have done that goes above and beyond the call of duty. It should also include a quick line about how this reflects our brand values of being irreverent, inventive, unapologetic, open, spontaneous, and social
Closing date is March 18th and you can even nominate yourself – let the fun begin!
James Cridland – late of these parts – is back from his travels around the world. And he’s presenting at a Radio Academy London Branch event on Thursday 24 February telling us about what he discovered as he went.
It’s sure to sell out quickly so, if you’re a Radio Academy member then RSVP quickly as it’s free, and if you’re not, well it’s only £10.
Categories: Events
Posted by adam on February 8, 2010
dabbl, our new user-controlled digital station has been short-listed for the highly prestigious 2010 MediaGuardian Innovation Awards in the Community Engagement category.
The awards are swiftly becoming a benchmark for innovation in media as they recognise those at the pinnacle of achievement in media innovation. The finalists and winners represent thinkers and doers in UK media who act as a catalyst for change and inspire others with their ideas and actions.
The awards ceremony will take place on 25th March so keep your fingers crossed till then.
Congratulations to all involved!
Categories: dabbl
Posted by adam on February 8, 2010
Earlier in the week I reported that Absolute Radio were the first radio station in Europe (and quite possibly the World) on the Amazon Kindle. I am now pleased to announce that the One Golden Square Labs team have been busy testing the Absolute Radio iAmp widget on the iPad SDK emulator and as you’ll see in the sneak preview video below, it’s ready for when the iPad goes on sale!
Once the iPad officially launches you’ll be able to listen to Absolute Radio, Absolute Classic Rock, Absolute 80’s and dabbl on your iPad.
Is this another first for Absolute Radio? Well, I haven’t seen any other listen live radio applications running on the iPad emulator, have you?
Paul
iPadDemo
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