In February 35,000 brand new in-stream enabled Absolute Radio accounts were created contributing to a total of 753,000 new accounts to date. This is in addition to the original 567,000 Legacy user accounts already in existence. Following the introduction of in-stream in June 2011 an extra total of 186,000 new accounts equipped with in-stream advertising capabilities have been added. Our COO Clive Dickens spoke about how ‘Data Is Transforming Radio’ in a recent article in the Guardian. He explains how Absolute Radio has introduced new technology to offer our audience and free account holders higher quality audio along with less, but more relevant, audio advertising using our in-stream initiative.
Absolute Radio continues to pioneer the radio app market. On December 19th 2011 we launched our 6th Generation player apps with the inclusion of the in-stream service for Absolute Radio, Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s, Absolute Classic Rock and Absolute Radio extra encouraging a record influx of new installs. In February app usage continued to thrive with 306,000 uniques generating 2.08m sessions across the network. The player app uniques accrued 220,000 in February accounting for 72% of the total.
Social media continues to be an area of growth in engagement for the Absolute Radio brand. In February total Facebook Likes were up to 171,000 (up 6%) with Absolute Radio up 3% to 77,000 Likes. Combined Network Twitter following was up 13% to 70,000 with Absolute Radio up 23% to 27,000, driven largely by the #nowplaying ‘Faces For Radio’ promoted trend campaign in February. This had a positive knock on effect in terms of engagement with combined Facebook ‘Talking About’ numbers up 39% to 21,800 with the Absolute 80s page almost doubling – up 95% to 7,700. Absolute Radio’s videos on YouTube generated a total of 575,000 views in February.
Unprompted awareness of the Absolute Radio brand (Harris Interactive UK) held steady at a record 7.8% while prompted increased 0.8 of a point to a record 38%.
Absolute Radio releases this monthly information to provide greater accountability for commercial partners. Monthly figures for the network are available from the One Golden Square blog
http://onegoldensquare.com/stats/
Absolute Radio is working hard across the industry to provide consistent figures for commercial clients. The statistics are gathered using data from streams in a variety of formats with actual listening data collected from multiple computers/browser sessions or internet radio devices. Data is also collected from cookies removed from PCs.
Recent comments