Rock ‘N’ Roll Football’s Really Super Sunday by Paul Sylvester

18May

Sunday 13th May really was Super for Rock ‘N’ Roll football as the programme helped to break all of Absolute Radio’s mobile and online usage records. (See image above which plots usage of the app at 4pm on Sunday across Manchester – the cluster in the middle being the City of Manchester Stadium)

On the day when Jim Proudfoot commentated on the dying dreams of Manchester United and Russ Williams described the ‘Etihad Euphoria’, we had 50,000 unique users on our mobile apps, beating the previous record which was another big day for Rock ‘N’ Roll football as QPR beat Arsenal 2-1. Unique website visits were also up by 37% on an average Sunday.

These figures come on the back of a great set of RAJAR numbers for Wrighty, Russ, Jim and the team. A quarter of a million people now listen to Rock ‘N’ Roll Football on a Saturday afternoon each week with listening hours up by 45% year-on-year. We’ve seen more than a quarter of a million Rock ‘N’ Roll football apps downloaded and more than a million page impressions on our online matchday centre.

The season ended with the boys picking up a Sony Award for Best Sports Programme (…this was Super Sunday, Season One). Over the last year we’ve chatted with Harry Redknapp, Frank Lampard, Jack Wilshere, Rafa Benitez, Alan Pardew plus who can forget Joey Barton’s on-air rant about Wembley stadium and the England team. We commentated on Thierry Henry’s last ever Arsenal goal and AVB’s last ever Chelsea game. We’re proud to be a show which is all about ‘Football Entertainment’ and we’ve also had the likes of Noel Gallagher, John Lydon, James Corden, Kasabian, Coldplay and Kelly Jones talking about their love of the beautiful game.

If we could sum up 32 games, 40 weeks and more than 180 hours of programming in 5 minutes how would we do it? Well, like this……

listen to ‘Rock ‘N’ Roll Football Season 2’ on Audioboo

….Rock ‘N’ Roll Football returns sooner than you think.

See wider overview of Rock ‘N’ Roll Football Live Scores App usage at 4pm on 13/05/12 below

Rock ‘N’ Roll Football Mobile

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Categories: Absolute Radio football sport 0

Posted by jonny on May 18, 2012

Rajar – A Quick Overview – by Simon Kilby

18May

RAJAR Q1 results are starting to sink in so we thought we’d give you a quick re-cap.

Three million listeners for the Absolute Radio brand is a real milestone, especially as we are only three years old. Christian O’Connell has gained 50,000 new Breakfast listeners this quarter and 200,000 over the year and three Sony Radio Awards, not a bad week! The summer is looking great for us, especially as Johnny Vaughan joins Absolute Radio to celebrate the arrival of the ‘greatest show on earth’ to Great Britain.

This quarter we have also seen the ‘Radioplayer’ effect on radio listening via the Internet, with 10% of Absolute Radio’s listening now online. This is a real example of the internet increasingly ‘redefining radio’ and the challenge to commercial radio is how to monetize this new digital listening. We’ve developed and successfully launched our InStream business model and product and we now encourage our Commercial Radio counterparts to do the same.

To hear our Chief Operating Officer, Clive Dickens, give his views and reaction from Rajar day – see below

 

Categories: Absolute Radio rajar 0

Posted by jonny on May 18, 2012

Absolute Radio and LG Co-Marketing released

17May

Co-Marketing between LG and Absolute Radio has been released which includes a shiny event page and event banner to promote the Absolute Radio LG Smart  TV app.  The graphic, which you can see a sample of below, includes details on how to download the Absolute Radio player app on your LG Smart TV with screen shots of the app, images from Absolute Radio network Facebook pages and our latest Faces For Radio marketing creative. Click here to see the graphic in it’s full glory and click through to the LG store to find out how you can download the app.

Categories: Absolute Radio 0

Posted by jonny on May 17, 2012

Absolute Radio to promote the release of Men in Black 3

17May

We’ve teamed up with Metro, ShortList Magazine and Spotify to promote the nationwide release of what’s set to be one of the summer’s biggest blockbusters, Men In Black 3.

Will Smith and Tommy Lee Jones, aka Agents J and K respectively, are back, for the latest instalment in the hugely successful MIB franchise, ten years after the last film.

The radio partnership will encourage listeners to solve Men In Black 3 case files for the chance to win an out of this world prize; an all expenses paid trip to Orlando, Florida for two people.

The lucky winners will experience what it’s like to be an alien, during a visit to the Kennedy Space Centre, where they’ll enjoy an up-close tour, lunch with an astronaut, unlimited access to exciting exhibits such as IMAX Space Films, Rocket Garden, Robot Scouts, Mad Mission to Mars, Astronaut Encounter and much more!

This exciting prize also includes flights, car hire for the duration of their stay, accommodation at the four star Hilton, Orlando which is located within easy access to popular Orlando attractions, dinner at the Sci-Fi Dine-in Theatre restaurant, with vintage ’50s “convertible” tables, and clips from ’50s and ’60s sci-fi and monster flicks playing on the big screen, plus £500 spending money and travel insurance.

Check out our absoluteradio.co.uk where you will also find a trailer of the movie with links to Metro.co.uk where full details of the Men In Black 3 competition case files will be found.

Men in Black 3 is out in ODEON cinemas from May 25th in Real D 3D.

Read what Media Week are saying about us here

Categories: Absolute Radio Media 0

Posted by jonny on May 17, 2012

Absolute Radio Network Grows to 3 Million- Highest audience for the business in almost ten years

17May

The Absolute Radio Network has posted a strong performance this RAJAR, significantly increasing its reach by over half a million listeners (25.2%) year on year – and up 164,000 listeners’ quarter on quarter to almost three million listeners (2.978 million).

The multi Sony Radio Academy Award winning Christian O’Connell Breakfast Show has gained almost 50,000 new listeners this quarter taking it to over 1.2 million.

The Absolute Radio station has maintained its audience at 1.6 million this quarter (+0.8%) and up (+15.6%) year on year. The station’s hours have remained steady year on year (+0.4%), but dipping quarter on quarter (-6.1%) to 10.5 million hours. Absolute Radio Network’s hours have grown to nearly 21 million this quarter (20.935), up +11.3% quarter on quarter and +18.8% year on year.

Our COO Clive Dickens said

3 million listeners for the Absolute Radio brand is a real milestone, especially as we are only three years old. Christian O’Connell has gained 50,000 new Breakfast listeners this quarter and 200,000 over the year and three Sony Radio Awards, not a bad week! The Summer is looking great for us especially as Johnny Vaughan joins Absolute Radio to celebrate the arrival of the ‘greatest show on earth’ to Great Britain.

77% of Absolute Radio’s total Network listening is now via a digital platform, rising rapidly from 71% last quarter – against an industry average of 29.2%.
Source: RAJAR / Ipsos – MORI / RSMB, period ending April 2012, all stations and groups results are reported on their specified reporting period and TSA.

Categories: Absolute Radio rajar 2

Posted by jonny on May 17, 2012