As well as increasing the amount of content that Absolute Radio makes available via podcast, we’re also committed to making sure you can access the content from as many places as possible.
iTunes remains the favourite method for download with nearly 70% of all Absolute Radio podcasts downloaded via this ever popular interface. Direct downloads to devices such as the iPhone and Zune are increasing in numbers, plus we’re already seeing an increase in the number of downloads direct to the Apple iPad. It’s always great to see new clients/devices requesting downloads of our podcasts and here’s just an example of some which you may or may not recognise, Banshee, blinkx, Google Listen, gPodder, Juice, Miro, MPlayer, MyPOD, Newsgator, NSPlayer, Stitcher, Winamp and the Zune.
Podcasts have fast become the Sky+ for radio with research showing huge increases across the globe for this ‘listen again content’. With growing numbers of mobile devices the expectation of content availability has never been greater. Podcasts allow users to listen to the content when and where they want and with or without connectivity. Commuters are one of the largest groups of users who regularly download podcasts, enforcing the importance of this on-demand content as a fast growing advertising medium.
We now have two brand new distribution points for all Absolute Radio podcasts. These are Stitcher and Google Listen.
Stitcher is a great mobile app, compatible with Apple, Blackberry, Google Android and Palm that turns your mobile device into a smart radio allowing users to listen to favourite podcasts and radio programs on-demand. Stitcher will ‘stitch’ your favourite entertainment and news podcasts together providing an easy to use content portal. Stitcher will also alert users when new updated content is available, bringing it direct into your stitcher app.
Google Listen, available for Android powered devices allows users to search, subscribe and download their favourite audio content including Absolute Radio podcasts. Like Stitcher, users subscriptions, can be configured to display an alert as soon as new content is available to download.
Take a look at the video’s below of how we’re using Stitcher and Google Listen.






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