[Note: Absolute Radio is always looking at new digital radio opportunities. Here's a bit of "behind the scenes" of one of our potential new services. Let us know what you think.]
Hi all.
I know you’re all extremely busy with the Premier League stuff, but thought it’d be a shame not to mention some of the developments with Absolute Radio Urban.
Working here you’ll all know that one of the most difficult jobs in a media organisation is keeping the on air talent happy, and in the preparation for the launch of Absolute Radio Urban, we didn’t quite bank on what we shall call the “different working practices” of two of our new presenters, namely MCs Nifty Brackets and the Thug with Mannerz.
Here’s what happened when Ben Jones happened to be doing his show from their favourite studio…
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Lissie – Cuckoo (30th August)
2nd single from the Illinois singer-songwriter’s great debut album ‘Catching A Tiger’.
One Night Only – Say You Don’t Want It (16th August)
The Helmsley-North Yorkshire band had a Top 10 hit in January 2008 with ‘Just For Tonight’. Their second, self-titled, album is released 23rd of August, and the video for the pounding new single features Burberry model/Harry Potter star Emma Watson.
The Drums – Let’s Go Surfing (16th August)
The New Yorkers catchy combination of ‘60s-surf-rock and early-Factory-Records influences has made them one of this year’s must-see new bands. After a busy summer with support slots for Florence and The Machine, and Kings of Leon, The Drums play Reading and Leeds Festivals in August.
Keep an eye out during the ad breaks on TV at the moment, and you could spot a familiar mobile app icon. Absolute Radio is one of the applications featured in the current promotion for Nokia’s Ovi Store, and if you’ve missed it so far, you can see the full video below.
On Wednesday, Absolute Radio played host to The BBC’s Audio & Music interactive department, the team that look after all web activity, red button and social networks for the BBC radio stations, music programmes on the TV and all the big annual events including The Proms, Glastonbury and so on.
This team meets four times a year to share ideas, case studies and war stories. The main meeting takes place at Broadcasting House, however for the first time, yesterday’s meeting saw members of the department take part in ‘break-out’ sessions outside of the BBC to discuss, learn and share views on innovation with partners and friends.
Absolute Radio’s One Golden Square Labs team were one of the chosen few (along with others such as Media Trust, The Telegraph and Somethin’ Else) asked to host a break-out session and seeing as ‘innovation’ is our middle name, we were really excited about having them over to the lab.
The BBC Audio & Music interactive department used Twitter and live blogging to share what they were learning and used the hashtag #amint for others to follow the day.
On September 29th 2008 Absolute Radio was born. Our home is One Golden Square, London. The team are committed to building Absolute Radio into a music and entertainment brand with audio at its core. This blog is the place to share our thoughts on our plans, our music, the world at large and the gossip from the staff party the night before. Anyone from the team is welcome to write a post, and comments are, of course, welcome from all.
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