Absolute Radio Network posts highest reach since Q4 2008 with over 2 million listeners

  • Absolute Radio’s network reach is back up to over 2 million listeners – the highest since Q4 2008.

 

  • The Absolute Radio network posted a 10.9% increase quarter on quarter, 7.5% year on year with 2.02 million listeners with a 13.9% year on year increase in listening hours (+4.5% quarter on quarter).

 

  • Listening to the Christian O’Connell Breakfast Show has increased by 12.1% quarter on quarter, now with 908,000 listeners.

 

  • Absolute Radio’s reach is also up 13.7% quarter on quarter to 1,587,000. Its reach is up 6.5% quarter on quarter and 4% year on year.

 

  • Absolute Classic Rock’s reach is up 9% quarter on quarter and 45.5% year on year.

 

  • New station Absolute 80s is up 9.1% quarter on quarter to 288,000.

 

“This quarter we launched our Faces for Radio marketing creative focused on our 7 day breakfast offering; Frank Skinner, Dave Gorman and Christian O’Connell – and Breakfast is up. We undertook a successful World Cup campaign fronted by Baddiel & Skinner and next quarter we kick-off our Barclays Premier League coverage with Rock ‘N’ Roll Football.” said Clive Dickens, Chief Operating Officer at Absolute Radio. “Digitally – Absolute 80s and Absolute Classic Rock continue to perform very strongly – next quarter Absolute Radio 90s and Absolute Radio extra will add to this even more.”

Rock ‘N’ Roll Fantasy Football iPhone app now available by David Kenny

We recently launched Rock ‘N’ Roll Fantasy Football with Sky Sports, giving you the chance to pick your ultimate team for this season’s Barclays Premier League. There’s £20,000 for the overall winner and thanks to Sky Sports there are also Manager of the Month prizes of a year’s Sky+HD.

With so much at stake it’s no wonder everyone is looking for a way to get the upper hand. So from today, you’ll be able to play the game anywhere you want with the free Rock ‘N’ Roll Fantasy Football iPhone application.

You’ll need to sign up to play for free on the Absolute Radio website, but after that you can control every element of your team on your phone, including checking your rankings in the overall game leaderboard, monthly leaderboards and your own private leagues. See the latest Barclays Premier League results and forthcoming fixtures, keep an eye on all of your player stats (and transfer them if they’re not performing), and view all the league and player data in both simple and expanded views.

And when you’re not tinkering with your team you’ll be able to listen, in app, to live and exclusive Barclays Premier League football commentary on Absolute Radio extra during Rock ‘N’ Roll Football with Ian Wright, Jim Proudfoot and Russ Williams. As well as the Rock ‘N’ Roll Sports podcast.

You can download the Rock ‘N’ Roll Fantasy Football app (iTunes link) from the iTunes app store now.

Dave

Absolute Radio at the Nokia Ovi Developers event

Nokia N8 Ovi London event

Absolute Radio was privileged to not only be invited to attend a Nokia Ovi Developers event in London yesterday, but to also present on our growth and success with digital audio content.

We’re dedicated to allowing as many people as possible to access our content, regardless of which device they currently own, and as a result, our mobile applications are currently available on the four main mobile platforms, including Nokia handsets.

The presentation is quite succinct – mainly because the event was focused around information and demonstrations of the forthcoming Nokia N8 handset, which definitely has some interesting features and functionality. Features include a 12 Megapixel camera, HD video, and a HDMI output – which means you can watch content from your phone on your HDTV.

If you’d like to see more statistics, the Absolute Radio June Engagement Metrics have been recently released and you can see all the graphs on the Stats page.

Playlist: 3rd August

The playlist is out now.

Robert Plant – Angel Dance (6th Spetember)
Robert Plant returns with his first album since 2007’s six time Grammy Award winning “Raising Sand.” This single, taken from his new album titled “Band of Joy” was recorded Nashville and reflects Planty’s love of ”roots rock.” Rather like Absolute Radio, he too has a vested interest in the Premier League this season as his beloved Wolverhampton Wanderers (he is vice president of the club) return to top tier of English football.

KT Tunstall – (Still A) Weirdo (20th September)
The First single to be taken from KT’s new album Tiger Suit, the follow up to 2007’s Drastic Fantastic. Tiger Suit is released on the 27th of September. The album was recorded at Berlin’s Hansa Studio where David Bowie recorded “Heroes” and U2, “Achtung Baby.”

I Am Kloot – Proof (6th September)
I Am Kloot follow up Northern Skies with this, the next single titled Proof. Taken from their Mercury nominated album Sky at Night, I Am Kloot, from Manchester, have finally arrived after a decade of unrecognised genius. The album has been produced by Guy Garvey and Craig Potter of Elbow.

Linkin Park – The Catalyst (6th September)
Linkin Park release new single ‘The Catalyst’ on 6th September. It’s the first track to be taken from their 4th Studio album, ‘A Thousand Suns’ which is released on the 13th of September. The band have sold a staggering 50 million albums to date, and they return to the UK for arena shows in November 2010 – including Manchester (Nov 4th), Birmingham (Non 9th) and two shows at London ’s O2 Arena (Nov 10th and 11th).

Sky to Sponsor Live Premier League Coverage on Absolute Radio

Sky Sports Logo

Sky has come on board here at Absolute Radio to sponsor our Barclays Premier League football coverage for the 2010/2011 season.

The sponsorship will see Sky promote its line-up of Sky Sports channels, including Sky Sports News, all of which are available in High Definition only on Sky.  In addition to supporting a national through-the-line campaign promoting Sky as the home of Sky Sports, the activity will also outline key programming highlights from the Sky Sports schedule as well as creating awareness of Sky 3D, in anticipation of its launch to Sky+HD homes on 1st October 2010.

Absolute Radio will be offering listeners a choice on a Saturday afternoon by splitting its frequencies. The integrated on-air and online sponsorship campaign will run from July 2010 through until May 2011 and will encompass live commentary sponsorship on AM and a new service called Absolute Radio Extra on DAB, plus Rock ‘n’ Roll Football – a mix of music and goals available on the FM and DAB platforms. The deal also encompasses a pre match show on Absolute Radio Extra and post match shows across all platforms. Both streams will be available to listen on DAB and online in the UK at www.absoluteradio.co.uk to broadcast commentary from 32 Barclays Premier League matches at 3:00pm Saturday.

The activity will include interactive listener promotions, a range of on-air and on-line features and promotions extending across both stations portfolio of assets. In another first, the sponsorship credits, tags and messaging will be rotated on a weekly basis to support and underpin the rolling Sky marketing and brand campaigns. 

The campaign will support the biggest year yet on Sky Sports,  with more live Barclays Premier League football than ever (115 matches),  the Ashes, Ryder Cup, UEFA Champions League, Scottish Premier League, Premiership and Heineken Cup rugby, international football and rugby, US and European PGA golf and much more besides. 

In addition to offering the best of the action in HD, on 1st October  Sky will also launch Sky 3D to its Sky+HD customer base, which will offer live sports in 3D each week.  It will be Europe’s first 3DTV channel.