The Role

Leading the Breakfast team to produce a programme of the highest creative order, growing its audience in terms of both hours and reach beyond the ten year high of 2011. The Executive Producer should maximise the show’s revenue earning opportunities and create appointment-to-listen content which reaches new potential listeners via press, social media and word of mouth.

Responsibilities include

• To create an industry leading breakfast show, which is entertaining, funny, inventive and unmissable.
• To manage the breakfast production team and talent in a way that ensures peak performance and nurtures creativity.
•  To determine and implement strategy, alongside the Content management team, using both internal and external research/feedback.
• To maximise revenue potential of the show through a proactive and supportive relationship with the sales team. Central to this is the ability to build relationships with the programme sponsors and potential commercial partners.
• To reach new audiences by creating stand-out moments which drive talkability, whilst working with colleagues in Comms to maximise potential media coverage.
• To ensure that the momentum of the show is maximised through complete exploitation of all other platforms, particularly on-line and social media.
• To ensure that the show is thoroughly and effectively promoted across all platforms – particularly on-air and across the rest of the schedule.
• To balance the needs of the show with overall station strategy.
• Lead awards strategy

Skills, Experience and Knowledge

• Highly effective managerial skills and talent-management
• Strong creative ideas generation
• Strategic planning
• An understanding of the principles of music programming
• An understanding of audience research and the ability to translate its results into programme strategy
• Digital editing skills
• Live studio operation
• At least five years experience of live programme production
• Experience of working with commercial colleagues to create and maximise revenue opportunities.
• Experience in social media engagement
• Passion for Absolute Radio
• Passions for breakfast show programming and an understanding of its role within a national radio station
• Creative mind
• Calm under pressure

If you would like to be considered please send a full CV to:
Caroline Hinton – Head of HR, Absolute Radio
One Golden Square, London, W1F 9 DJ
Or e-mail: caroline.hinton@absoluteradio.co.uk
Closing Date: 07 May 2012
Absolute Radio is committed to equality of opportunity for all.