Adam Reynolds Wins Absolute Radio Star Award

It’s that time again where Absolute Radio celebrates a member of its staff for the achievements and enduring hard work in the form of the Absolute Radio Star.

Promotions Executive and life and soul of the party Adam Reynolds, more than deservedly took the prize this month. Adam has continued to go the extra mile for all at One Golden Square and he keeps going and going. You’ll be ready for the marathon soon Reynolds. Get it? Because of the whole extra mile thing? Anyway…

Adam was recognised not only for his astounding work for the promotions team but most notably for taking time to assist the news team in working on and filming top red carpet events. Highlights have included the Baftas with Ben Jones and The Brits with Tumshie and Tania.

Our winner is pictured above (right), looking rather dapper in light grey blazer. He is being presented with the massive trophy by our previous winner – Senior Interactive Producer Dave Kenny.

Mr Reynolds had this to say: “It’s a great opportunity for me to work alongside the news team at these events so it’s a really good feeling to be recognised by the gang!”

Adam – you always make us smile and your hard work and dedication continue to shine through.

Well done!

P.S – Check out Adam’s brand new blog here. You won’t regret it: http://www.adamreynolds85.blogspot.com/

Playlist: 29th March

The playlist is out now.

Paul Simon – The Afterlife (11/04/11)
New track from the legendary singer-songwriter’s 12th solo album ‘So Beautiful or So What’, which will be released in June. Paul Simon has described the record as reminding him of his first solo work, his self-titled album from 1972.

Beady Eye – Millionaire (02/05/11)

New single from the band’s first album post-Oasis ‘Different Gear Still Speeding’. You can hear highlights from Beady Eye’s Teenage Cancer Trust performance on Wednesday and Thursday of this week between 7 and 8pm on Absolute Radio.

Getting A Scoop by Andrew Bailey

When our roving-reporter Adrian Hieatt arrived at One Golden Square in 2006 he was a young, polite, bright, fairly unassuming chap who was fresh to the industry but as keen as mustard. Fast forward five years and the ravages of a career in the media are evident for all to see; confident, gregarious, a tiny bit bombastic (aren’t we all?!) and the possessor of a sharp wit and obvious swagger. In short, exactly the kind of person you need on a red carpet interviewing major Hollywood celebrities.

Adrian does it brilliantly – he loves movies, he researches before every event and it shows in his incisive questions which are presented in an oh-so-affable way.

He attended the Empire Film Awards on Sunday 27th March 2011 and managed to get an exclusive chat with actor Gary Oldman about filming the new Batman movie ‘The Dark Knight Rises’. Watch the video here:

Quotes from his interview have already spread to movie-news websites around the world, including the influential US site “Ain’t it Cool” – read what they have to say about Absolute Radio – thanks Adrian!

Absolute Radio Releases Second Windows Phone 7 App

Absolute Radio is to add its second app the fast emerging WP7 mobile platform – an Absolute 80s listen app.

The station already has an Absolute Radio listen app on the platform which has already received 12,500 downloads and has 1200 monthly active users.

From the makers of Absolute Radio, Absolute 80s is the UK’s only radio station dedicated to playing the undisputed classics of the 1980s. Fans can immerse themselves in their favourite decade of music just by downloading the new Absolute 80s mobile app which is now available on the Windows Phone 7.

In January 2011, Absolute Radio’s, mobile applications had 222,000 active users. On average each of these active users used an Absolute Radio app 7.5 times creating 1.6million listening occasions.

In what was yet another radio first, Absolute Radio was the first station to split out the networks mobile listening to show not only how many mobile application downloads (not including updates) the Network has received, but also how many monthly active users it has.

In total Absolute Radio has received 1.7m Smartphone application downloads (not including updates). The average Absolute Radio mobile app user is spending 37 minutes per month within an Absolute Radio app. However Absolute Radio’s latest iPhone application launched was the ‘Rock ‘N’ Roll Football Live Scores’, giving real-time access to the latest Premier League scores and live commentary. In January this app, which has rarely been out of the top 20 free sports download charts, had an average ‘in app’ dwell time of 57 minutes on a Premier League Match Saturday.

February Engagement Metrics

 

Absolute Radio’s family of digital brands, Absolute 80s, Absolute Classic Rock, Absolute Radio 90s,  and Absolute Radio 00s have increased the network’s online streamed hours by 73% year on year, now accounting for 53% of the Network’s online streaming hours.

Absolute Radio releases this monthly information to provide greater accountability for commercial partners. Monthly figures for the network are available here.

Absolute Classic Rock had 2.2million hours, Absolute 80s 1.7 million hours, Absolute Radio 90s 700,000 and Absolute Radio 00s 500,000 with Absolute Radio at 4.5million streamed hours in February 2011.

In total, The Absolute Radio Network serviced 12.5million hours of compelling online content in January (including live online streamed hours, live mobile streamed hours and on-demand).

The station streamed 378,000 hours of content via a mobile platform which came from 209,000 active mobile users. In January, in what was yet another radio first, Absolute Radio was the was the first station to split out the networks mobile listening to show not only how many mobile application downloads (not including updates) the brand has received, but also how many monthly active users it has.

In February the Absolute Radio Network also serviced a total of 2.4million on-demand hours. This on-demand figure consists of all audio and video content available online through downloaded podcasts, audio clips, live sessions and videos both on www.absoluteradio.co.uk and third party sites. In February, Absolute Radio recorded a total of 3.2 million podcast downloads.

Absolute Radio’s online Brit Award content has proved hugely popular with the station receiving it’s highest ever YouTube streamed on-demand hours through video views in the Brit Awards month of February with 555,000 views – up a massive 137% year on year.

Absolute Radio has seen a huge increase in on-demand streamed hours of 94% month on month from 203,000 views in January to a massive 395,000 views in February. This can all be accredited to the video footage of Absolute Radio’s Q&A session with My Chemical Romance.

Absolute Radio is today releasing its engagement metrics for February 2011. Absolute Radio remains the only commercial UK station to release its streamed or on demand listening hours data and make this information public. It is the only station to have released any information on active mobile application use

Absolute Radio is working hard across the industry to provide consistent figures for commercial clients. The statistics are gathered using data from streams in a variety of formats with actual listening data collected from multiple computers/browser sessions or internet radio devices. Data is also collected from cookies removed from PCs.