
Absolute Radio’s family of digital brands, Absolute 80s, Absolute Classic Rock, Absolute Radio 90s, and Absolute Radio 00s have increased the network’s online streamed hours by 73% year on year, now accounting for 53% of the Network’s online streaming hours.
Absolute Radio releases this monthly information to provide greater accountability for commercial partners. Monthly figures for the network are available here.
Absolute Classic Rock had 2.2million hours, Absolute 80s 1.7 million hours, Absolute Radio 90s 700,000 and Absolute Radio 00s 500,000 with Absolute Radio at 4.5million streamed hours in February 2011.
In total, The Absolute Radio Network serviced 12.5million hours of compelling online content in January (including live online streamed hours, live mobile streamed hours and on-demand).
The station streamed 378,000 hours of content via a mobile platform which came from 209,000 active mobile users. In January, in what was yet another radio first, Absolute Radio was the was the first station to split out the networks mobile listening to show not only how many mobile application downloads (not including updates) the brand has received, but also how many monthly active users it has.
In February the Absolute Radio Network also serviced a total of 2.4million on-demand hours. This on-demand figure consists of all audio and video content available online through downloaded podcasts, audio clips, live sessions and videos both on www.absoluteradio.co.uk and third party sites. In February, Absolute Radio recorded a total of 3.2 million podcast downloads.
Absolute Radio’s online Brit Award content has proved hugely popular with the station receiving it’s highest ever YouTube streamed on-demand hours through video views in the Brit Awards month of February with 555,000 views – up a massive 137% year on year.
Absolute Radio has seen a huge increase in on-demand streamed hours of 94% month on month from 203,000 views in January to a massive 395,000 views in February. This can all be accredited to the video footage of Absolute Radio’s Q&A session with My Chemical Romance.
Absolute Radio is today releasing its engagement metrics for February 2011. Absolute Radio remains the only commercial UK station to release its streamed or on demand listening hours data and make this information public. It is the only station to have released any information on active mobile application use
Absolute Radio is working hard across the industry to provide consistent figures for commercial clients. The statistics are gathered using data from streams in a variety of formats with actual listening data collected from multiple computers/browser sessions or internet radio devices. Data is also collected from cookies removed from PCs.
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