Absolute Radio Helps Save Primary School Playground

Year five class at Christopher Hatton Primary School live the life of Rock Stars for a day to record special Christmas tracks at The Absolute Radio studios…

The Absolute Radio studios at One Golden Square made way for 30 very excited and well rehearsed year five students from Christopher Hatton Primary School (EC1). With song sheets at the ready, the kids aged between 9 and 10,  belted out brilliant renditions of ‘Hope is never dead’, ‘Santa Claus Is Coming To Town’, ‘Jingle Bell Rock’ and a very special performance of Happy Christmas (War is Over) to celebrate the recent 30th Anniversary of John Lennon’s death.

Recording in the same space as the likes of Coldplay, Paul Weller, Richard Ascroft and Skunk Anansie who have graced the Absolute Radio studios before them, spurred the year five class into action.

The studio was pre-prepared, microphones set up and lighting adjusted as Absolute Radio staff filled out the studio audience. In between timely drink, mince pie and toilet breaks the kids recorded all four songs with great professionalism and a healthy supply of Christmas spirit, lead by musical director Stuart Frobisher on the key boards and teacher Dave Benham.

Once the songs have been mixed down by the professionals at Absolute Radio the CD’s will be burned and ready to sell. All proceeds from the CD, which the kids will distribute to parents and friends of the school, will help raise funds to save the playground at Christopher Hatton Primary School.

Year five teacher Dave Benham said: “It was a once in a lifetime opportunity for the children to raise money to save their play ground. The money that we raise from the CD sales will be put to good use and hopefully we will be putting plans into action for a brand new outside learning centre very soon. We want to thank everybody at Absolute Radio for making this possible. The kids had a great time and it was a really special day.”

Happy DAB Christmas from Absolute Radio

This December hundreds of thousands of DAB radios will be sold in the UK many of which will end up under the Christmas tree. If you’re lucky enough to get a DAB radio for Christmas, we’d like to help you find us and experience some of the choice we provide on DAB digital Radio in the UK.

DAB stations available across Britain:
Absolute Radio (Absolute)
Absolute 80s (AbsR80s)
Absolute Radio 90s (AbsR90s)
Absolute Classic Rock (AbsRock)
Absolute Radio extra (AbsRExtr)

DAB stations available in London:
Absolute Radio 00s (AbsR00s)

Absolute Classic Rock is available Wales, Scotland, the Midlands and major towns across the UK including Newcastle, Sunderland, Darlington, Middlesborough, Leeds, Hull, Scunthorpe, Grimsby, York, Huddersfield, Doncaster, Harrogate, Bradford, Sheffield, Blackburn, Preston, Blackpool, Bolton, Lancaster, Liverpool, Chester, Wrexham, Warrington.

If you have a new DAB radio, then it’ll auto-tune itself when you turn it on for the first time. If you already have a DAB radio, it’s always good practice to re-tune/rescan for available stations from time to time, as there maybe some changes to stations or new ones available.

Some DAB radio models will display long names and some just the short name of radio stations, for example for Absolute 80s, your display will show either ‘Absolute 80s’ or ‘AbsR80s’…and so on….you get the idea.

Have a great Christmas and Happy New Year from all at Absolute Radio!

Match Day Centre from Absolute Radio

You can access the new Match Day Centre from Absolute Radio at Absoluteradio.co.uk/football.

The site gives you direct access to information about all premier league games — past present and future — for the whole season, including live scores and results for matches that are happening today.

There are also previews of games, giving you detailed information including info on team tactics, and when the game’s actually started you’ll find scores, full line-ups, who has scored, bookings and so on — as well as full match text commentary, a live league table, all alongside live updated scores from other games too.

For the games that we host live exclusively on Absolute Radio, you’ll also find links to either listen right now, or to check back and listen to podcasts from previous games.

Each Match Day Centre also has the option to ‘Facebook Like’, so you can share the games you enjoyed with your friends!

Absolute Radio launches on the iAd platform

Absolute Radio’s iAd advertising campaign, created to amplify the station’s Rock ‘N’ Roll football strategy has launched today –  the 23rd of December.

The targeted campaign will take advantage of the high number of Apple iPhones and iPod touch’s set to be received as gifts over Christmas and the traditional Boxing Day and New Year football matches.

Absolute Radio is the exclusive European radio brand to launch on the platform and our apps have also been upgraded to become the first media owner to enable the new Apple iAd mobile advertising platform.  

Our football offering;  Rock ‘N’ Roll football includes radio shows, online match day centre, mobile applications and podcasts to keep this audience in touch with the Barclays Premier League – including exclusive live match commentaries, and post-match opinion and analysis with England and Arsenal legend Ian Wright, respected commentator Jim Proudfoot and Russ Williams.

We are using Apple’s new iAd platform to target digitally-savvy football fans,  as it gives unprecedented targeting, plus an emotionally engaging interactive experience as well as the advantage of geo-targeting.

We worked with creative agency Albion to develop a concept that involves the iPhone users in an interactive and playful demonstration of what happens when football and music collide.

Read what others are saying here:

http://www.marketingweek.co.uk/sectors/sport/absolute-radio-launches-iad-campaign/3021887.article

Some Say Money Doesn’t Bring You Happiness, But In January It Will Go A Long Way – by Paul Sylvester

Here at Absolute Radio we’ll be handing out 20 thousand with the Thousand Pound Mix tape. It all starts when Christian O’Connell returns on January 10th

Every day we’ll be playing a Mix Tape of clips of songs from our growing family of radio stations – Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock. All you have to do to win one thousand pounds is tell us what the songs are. You’ll be able to enter during the breakfast show and with Russ & Nick in the No Repeat Guarantee.

We’re also being really helpful because we’ll be playing the songs out in full on the station which is the subject of the Mix Tape. So on Monday 10th we’re celebrating the launch of the new Absolute Classic Rock schedule with an Absolute Classic Rock Mix Tape. Four of the best  Classic Rock songs will be on the tape and played out through the day.

We’ll be putting up clues through the day on facebook and twitter so make sure you’ve ‘liked’ Absolute Radio and we’ll also be asking presenters and listeners to come up with their own themed Mix Tapes. We’re all of an age where we made mix tapes when we were growing up and we hope the Thousand Pound Mix Tape will mean that Absolute Radio listeners try out one of our baby brother and sister stations and the fans of stations like Absolute 80s will also try out Absolute Radio in a bid to banish the January blues.

- Paul Sylvester