Absolute Radio Television Ads

Great news – please find below a couple of our brand new TV ads. This is part of a multi-million pound marketing campaign. We hope you like them. There are lots more to come, we have about 15 videos that will be appearing on our site and our new Youtube channel, (more of that later.) And whatever you read about us – don’t worry, we will make sure we don’t get distracted from what we’re here to do – 100% focused on serving up great music and entertainment.

Doug doesn’t like musicals:

Doug shows you around the offices of Absolute Radio taking in Christian O’Connell’s studio…. Good, real good.

Absolute Radio TV Ad Schedule

Absolute Radio’s brand new TV advertising campaign starts today, and here’s the schedule from our advertising agency listing spots for today, tomorrow and Sunday. Ads are running on all the major commercial channels on terrestrial and digital television.

We’ll be sharing these ads with you later today, but in the meantime, plan your weekend’s TV viewing from this grid.

Station Name Date Time Day Secs Programme name
London ITV 10-Oct-08 2300 FRI 30 Al Murray’s Happy Hour
11-Oct-08 1805 SAT 30 World Cup Qualifier: England vs Kazahkstan
11-Oct-08 2055 SAT 30 X Factor
12-Oct-08 0705 SUN 30 Japanese Grand Prix
12-Oct-08 1615 SUN 30 Grand Prix Replayed
Midwest ITV
10-Oct-08 2300 FRI 30 Al Murray’s Happy Hour
11-Oct-08 1805 SAT 30 World Cup Qualifier: England vs Kazahkstan
11-Oct-08 2055 SAT 30 X Factor
12-Oct-08 0705 SUN 30 Japanese Grand Prix
12-Oct-08 1255 SUN 30 X Factor Repeat
12-Oct-08 1645 SUN 30 Grand Prix Replayed
North ITV 10-Oct-08 2300 FRI 30 Al Murray’s Happy Hour
11-Oct-08 1805 SAT 30 World Cup Qualifier: England vs Kazahkstan
11-Oct-08 2055 SAT 30 X Factor
12-Oct-08 0705 SUN 30 Japanese Grand Prix
12-Oct-08 1650 SUN 30 Grand Prix Replayed
12-Oct-08 1915 SUN 30 New You’ve Been Framed
Southeast ITV
10-Oct-08 2300 FRI 30 Al Murray’s Happy Hour
11-Oct-08 1805 SAT 30 World Cup Qualifier: England vs Kazahkstan
11-Oct-08 2055 SAT 30 X Factor
12-Oct-08 0705 SUN 30 Japanese Grand Prix
12-Oct-08 1655 SUN 30 Grand Prix Replayed
Channel 4 (England) 10-Oct-08 2130 FRI 30 Ugly Betty
10-Oct-08 2310 FRI 30 Secret Policeman’s Ball
11-Oct-08 1045 SAT 30 4Music Presents… Pink
11-Oct-08 1115 SAT 30 Friends
12-Oct-08 2010 SUN 30 Peter Kay’s – Britain’s Got The Pop Factor
12-Oct-08 2350 SUN 30 Film: Kingpin
Five 10-Oct-08 2045 FRI 30 Police Interceptors
11-Oct-08 1120 SAT 30 Axe Men
11-Oct-08 1850 SAT 30 Film: Spanglish
Sky One 10-Oct-08 1815 FRI 30 Malcolm In The Middle
10-Oct-08 2015 FRI 30 Simpsons
11-Oct-08 1610 SAT 30 American Gladiators
12-Oct-08 1510 SUN 30 Malcolm In The Middle
12-Oct-08 1625 SUN 30 Futurama
12-Oct-08 2140 SUN 30 New Series: Fringe
12-Oct-08 1710 SUN 30 New Series: Simpsons
Sky Two 11-Oct-08 1425 SAT 30 Don’t Forget The Lyrics
11-Oct-08 2245 SAT 30 New Series: Fringe
12-Oct-08 1210 SUN 30 Futurama
12-Oct-08 1345 SUN 30 Stargate
12-Oct-08 2255 SUN 30 UK Border Force
Sky Three 10-Oct-08 1955 FRI 30 Lion Man
11-Oct-08 0845 SAT 30 Secret History of Las Vegas
12-Oct-08 1745 SUN 30 Vroom Vroom
ITV2 10-Oct-08 2100 FRI 30 X Factor
11-Oct-08 2205 SAT 30 The Xtra Factor
12-Oct-08 2330 SUN 30 Celebrity Juice
ITV4 11-Oct-08 1945 SAT 30 Police Camera Action
12-Oct-08 2230 SUN 30 Vinnie Jones Toughest Cops
E4 10-Oct-08 0715 FRI 30 Anything Goes
10-Oct-08 0830 FRI 30 Sugababes…Waking You Up
10-Oct-08 1330 FRI 30 Scrubs
10-Oct-08 1815 FRI 30 Scrubs
10-Oct-08 2045 FRI 30 Friends
10-Oct-08 2330 FRI 30 Film: Mean Machine
11-Oct-08 1510 SAT 30 Hollyoaks
11-Oct-08 1850 SAT 30 Wife Swap
11-Oct-08 2045 SAT 30 Friends
11-Oct-08 2210 SAT 30 Film: The Full Monty
12-Oct-08 0715 SUN 30 Anything Goes
12-Oct-08 1915 SUN 30 Friends
12-Oct-08 2050 SUN 30 Ugly Betty
Fiver 10-Oct-08 1825 FRI 30 Zoo Days
11-Oct-08 1825 SAT 30 Fifth Gear
11-Oct-08 2025 SAT 30 Armed and Dangerous
Watch 10-Oct-08 2025 FRI 30 New Series: Richard And Judys New Position
11-Oct-08 2250 SAT 30 Film: XXX
12-Oct-08 2250 SUN 30 Film: Spiderman 2
Bravo 10-Oct-08 1645 FRI 30 Dog The Bounty Hunter
12-Oct-08 2210 SUN 30 Film: Army Darkness
Bravo 2 10-Oct-08 0615 FRI 30 Monster Jam
10-Oct-08 0745 FRI 30 Fear Factor
10-Oct-08 1745 FRI 30 Street Crime UK
10-Oct-08 2025 FRI 30 TNA Impact
11-Oct-08 0645 SAT 30 Playr
11-Oct-08 0725 SAT 30 Playr
11-Oct-08 0856 SAT 30 Monster Jam 2006
11-Oct-08 1845 SAT 30 Playr Guide
11-Oct-08 1856 SAT 30 Playr Guide
11-Oct-08 2140 SAT 30 Film Latin Dragon
11-Oct-08 2256 SAT 30 Film Latin Dragon
12-Oct-08 1815 SUN 30 2007 IFSA Strongman Championship
12-Oct-08 1845 SUN 30 2008 IFSA Strongman Championship
12-Oct-08 2125 SUN 30 TNA Wrestling
12-Oct-08 2245 SUN 30 TNA Wrestling
12-Oct-08 2305 SUN 30 TNA Wrestling
Virgin 1 10-Oct-08 2145 FRI 30 American Inventor
10-Oct-08 2225 FRI 30 Happy Birthday Viagra
11-Oct-08 1825 SAT 30 Gethin Jones Danger Hunters
11-Oct-08 1925 SAT 30 Star Trek Enterprise
12-Oct-08 1825 SUN 30 Conspiracy Theory: Did We Land On The Moon?
12-Oct-08 2005 SUN 30 Most Shocking Lawless Ladies
Dave 10-Oct-08 1845 FRI 30 Speeders
10-Oct-08 2240 FRI 30 Have I Got News For You
11-Oct-08 1845 SAT 30 Top Gear
12-Oct-08 1915 SUN 30 Fifth Gear
NB : Please note all spots are subject to movement as we constantly seek to improve the schedule.
Plus spots on the following channels:
Challenge
Living
Living 2
MTV Channels
Paramount
Setanta Sports News
VH1 Channels
Sky Sports channels

Absolute Radio’s No Repeat Guarantee – update. By Tim Vernon

Further to yesterday’s post, some further indication on what the No Repeat Guarantee means.

The updated results below mean we have now surpassed Radio 2 as the UK radio station that plays the most individual tracks per week.

 

Absolute Radio’s No Repeat Guarantee by Tim Vernon

A quick glance at the graph below should give you an idea of what the No Repeat guarantee means.

Absolute Radio played over 732 different tracks in the w/c 27th Sept (launch week), our highest figure since this tracking began in April 2006. Capital played 234 individual tracks, their lowest figure for a while. Now that the No Repeat Guaranteee has kicked in I wouldn’t be surprised to see this tally rise. Indeed Absolute Radio will surpass Radio 2 in the coming weeks as the UK radio station that plays the most individual unique tracks.

As you can see from the second graph, below, this has the effect that our average amount of plays per track is down from 3.4 per week to 2.4.

Meanwhile Capital’s repetition remains at an all-time high with 9.7 plays per track.

This comes back to the idea of different “routes to success”, which we talked about on the blog back in August.

For some stations the right route might be to play a few songs a lot.

For Absolute Radio it means offering a wider variety of songs and a broad range of classic artists.

So you’ll still hear the new Oasis single every day – because it Rocks.

But you’ll also get fan favourites like Columbia, Slide Away, Acquiesce and D’You Wanna Be A Spaceman – all of which we have played in the last week – alongside new album tracks like I’m Outta Time and Falling Down; which has been called Noel’s best song in years.

Our audience expect no less – and that’s why we have introduced the No Repeat Guarantee.

Tim

Recognition by Lee Price

“Don’t worry when you are not recognised, but strive to be worthy of recognition.”

… said the great Abraham Lincoln many, many years ago. Probably over 143 years ago, because he’s been dead for over 143 years.

I agree with the man. Recognition isn’t everything, but it doesn’t hurt to be recognised every now and again. And, of course, you won’t be recognised at all if you’re not worthy in the first place. (Or if – like me – you go out at night wearing one of those “joke” glasses-nose-and-tache get-ups).

But if “Abe” was hoping this useful little ditty would retain its usefulness to every man, woman and child all the way into the 21st Century, then he clearly wasn’t foreseeing that there would be a fine bunch of talented people in 2008 working at a radio station called “Absolute Radio“, nor that there would be a new event in the same year, called “The NDL Radio Academy Promotions & Marketing Awards“.

Why have I come to this conclusion?

Well, it’s because Absolute Radio has been nominated for at the above Awards (“The NDL’s”?), in the “Best On-Air Imaging Promotion on UK Radio” category; alongside Kiss, Trent FM and Beacon Radio. (More information and a full list of nominees can be found here.

This is the first award nomination we’ve received since our re-birth last week as Absolute Radio.

Hopefully this won’t surprise many, but I don’t usually pay much attention when it comes to who’s got their hands on whose gong at London’s Heaven Nightclub.

But on Tuesday, I shall be watching with interest.

Wish us luck!

Lee