Bauer Media UK Appoints Digital Managing Director

Sam Jones

 

Bauer Media UK has appointed one of UK’s top digital executives.  Ex-Perform Group, Warner Group and LoveLive Executive Sam Jones will be joining the company on the 1st September as Managing Director, Digital. This role will see him accelerate the transformation of the global media company’s digital business, leveraging world-renowned multi-platform assets across both our Lifestyle and Radio businesses with a uniquely engaged consumer base of tens of millions across brands including heat, Grazia, KISS FM UK, Empire, Magic, Closer, Absolute Radio, The Box TV and recent digital-first launch The Debrief.

Bauer continues to invest strongly in its digital future through this major appointment. This follows an announcement last week which saw the Bauer Media Group reveal the launch of the venture capital fund “Bauer Venture Partners”, with 100 million euros to invest in scalable business models, start-ups and young technology companies over the next ten years.

Sam Jones has worked in the digital space for fifteen years, with a reputation for spotting and scaling opportunities across a mix of start-up, early stage and international corporate institutions in sports, media, music and entertainment.

He previously worked as Group Director at FTSE 250 sports media company Perform Group from its genesis of Premium TV, leading commercial, product, content and marketing groups in the media and entertainment divisions. Perform is one of Europe’s key digital success stories who manage a portfolio of 200+ sports digital rights across subscription, sponsorship and advertising as well as owning the ePlayer video network (5bn video views).

Sam was also COO and co-founder at music branded content and distribution company LoveLive, a multi-million pound turnover global business that works with artists such as Rhianna, Madonna, Ellie Goulding, Muse, Mumford & Sons and brands such as Pepsi, Orange, HP, Ford Jameson and Nike.

He has also held senior roles at Warner Music Group, where he developed their digital assets in over 50 countries as well as launching their global video destination; and mobile video platform Kyte backed by the co-founder of Skype. He most recently managed an advisory business, working with corporate and early stage clients, including The Telegraph and Mapp Media.

Bauer Media’s CEO, Paul Keenan, said: “This is a pivotal appointment for Bauer Media. Sam is one of the leading players within the digital space, and has highly relevant experience to develop and extend our offer to ensure our products engage and deliver for consumers, advertisers and partners across all platforms and devices. We are committed to continued momentum in digital, particularly in video, and with Sam’s energy and leadership we will accelerate our digital growth and business transformation.”

Commenting on the appointment as Managing Director, Digital -  Bauer Media UK Sam Jones said: “ Bauer Media is uniquely placed for digital growth with true multi-platform touch-points – online, mobile, TV, radio, magazines – that own measurably engaged and deep relationships with tens of millions of passionate consumers.  Ultimately, it’s a world-class platform of consumer brands and relationships that touch what people love in their lives. Unlocking this value, developing new partnerships, products and business models alongside the backing of our investment fund presents an incredibly exciting global growth opportunity”.

News: December Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media statistics across the Absolute Radio network as well as a recap of our latest RAJAR results.

Across the month of December we saw a big spike in the number of people viewing our exclusive video content on YouTube. Videos from the Anchorman 2 premiere and the Christian O’Connell Breakfast Show Christmas Panto proved particularly popular with 120,000 views between them.

You can take a look at the Absolute Radio YouTube channel here where we have just uploaded interviews with David Baddiel, John Power from The La’s and Kim Bodnia from cult TV show The Bridge.

Take a look at our engagement metrics for December.

News: November Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

Take a look at our engagement metrics for November.

News: October Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

Take a look at our engagement metrics for October.

 

News: September Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

This month’s results show that our performance on our various social media platforms continues to show very strong growth year-on-year with Facebook fans up 25%, Twitter followers up 215% and the number of YouTube views increasing by 29% annually.

These positive annual figures, coupled with our recent nomination for Social Media Team of the Year at the Social Buzz Awards, reflect the hard work and determination of the Absolute Radio network’s team of community managers.

If you would like to see what all the fuss is about you can like us here and follow us here and here.

Take a look at our engagement metrics for September.

 

NEWS: Absolute Radio Award Winning PA named in 30 under 30 list

Absolute Radio is beaming with pride after our award winning PA of the Year 2012, Eleanor Marshall, was named in the prestigious 30 Under 30 ‘class of 2013,’ by the Radio Academy.

Ella is Senior PA to our Content Director Tony Moorey and our Marketing Director Clare Baker and she is also the voice of Absolute 80s, providing content and engaging with our followers on the Facebook and Twitter accounts.Ella-headshot-320x3202

The list celebrates 30 of the most exceptional young professionals under the age of 30 throughout the radio industry and comes after Ella was named ‘PA of the Year’ at the ‘Secs In The City PA Awards,’ last year.

The Radio Academy’s annual celebration is designed to recognise the invaluable role PAs play in the workforce – they are after all the silent cog in a firm that keeps everything turning!

The final list highlights individuals who are not just doing their job, but doing it brilliantly across a wide range of skills including finance, sales, production, operations, support and administration and presenting.

The 30 are drawn from commercial, BBC, community radio and, for the first time, prison radio.

The group will be treated to a drinks reception at this year’s Radio Festival, a three day event which gets underway from 14th-16th October.

BELOW IS THE FULL LIST OF 30 under 30

 

Caroline Allen – LBC 97.3

B. Traits – BBC Radio 1

Emma Barnett – LBC 97.3, BBC Radio 4, The Telegraph

Aylissa Boyce – Northsound 1

Steven Childs – Lincs FM

Alistair Cockburn – Classic FM

Ben Day – Quidem

Tim Dye – BBC Radio 2 & 6 Music

Mark Farrington – Global Radio

Joe Friel – Folder Media

James Hamilton – BBC

Ashley Jeary – Radio Exe

Steve Jones – BBC Radio 5 live

Eleanor Kiff – BBC Radio 2

Kate Lamble – Freelance

Ben Lawrence – Mixcloud

Gemma Liversidge – Real & Smooth Radio

Eleanor Marshall – Absolute Radio

Andrew Murray – Radio Forth

Catrin Nye – BBC Asian Network

Jacob Pickard – BBC

Vicky Rouse – Prison Radio Association

David Salt – Orion Media

Andrew Simmons – KISS

Adam Venton – UKRD Group

Jonathan Wellbelove – Somethin’ Else

Rachael White – Bauer Media

Jen Whyntie – BBC

Adam Wilbourn – Orion Media

Will Wilkin – BBC Radio Oxford

News: August Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

In August we continued to see the importance of mobile to our business with 55% of account registrations coming from a mobile device, showing a steady increase from 53% in July. In addition, 70% of our logged in listening comes from a mobile device. Logged-in listening is key part of overall strategy thanks to our pioneering InStream product.

InStream allows us to serve fewer, but more relevant ads to our logged in listeners who are enjoying Absolute Radio via an IP connected device. Simply put we can give our audience more enjoyable content with less spot advertising, and for our clients it means they can serve a far more accountable advertising campaign than by traditional radio means. InStream advertising also provides our audience with a direct call to action by way of a companion clickable ad. This means our users and listeners can click straight through to a point of purchase, make use of free trial or enter a competition while listening to the spot advertisement or branded content.

Take a look at our engagement metrics for August.

News: July Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smartphone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

Take a look at our engagement metrics for July.

June Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smartphone and Social Media stats across the Absolute Radio Network as well as a recap of our latest RAJAR results.

We’ve just published our engagement metrics for June and are pleased in particular to see continued spikes  in activity on our YouTube Channel. This is a result we had been hoping for as our ‘Absolute Radio Live: We’ll Take You There’ campaign continued with some significant activity at both the Isle of Wight Festival and Hard Rock Calling. In June we hosted multiple live sets and highlights from the events along with interviews with the bands.

With the widespread press coverage these and our other events achieved we are also pleased to see a rise in unprompted awareness of the Absolute Radio brand.

Our engagement metrics for June are available for you to view below.

May Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smartphone and Social Media stats across the Absolute Radio Network as well as a recap of our latest Rajar results.

Some points to note for this month’s engagement metrics are the huge spike in activity on our YouTube Channel which coincides with the start of our ‘Absolute Radio Live: We’ll Take You There’ campaign. In May we hosted sessions and interviews with Beady Eye and Mumford & Sons who produced some incredible performances for us at Abbey Road Studios. The figures are impressive with views up by 48% (552,000), likes up by 82% (3,169), comments up by 44% and shares up by 55%.

With the widespread press coverage these and our other events achieved we are also pleased to see a rise in unprompted awareness of the Absolute Radio brand within London which was up 5.0 to 57.2%.

Our engagement metrics for May are available for you to view below.