News: December Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media statistics across the Absolute Radio network as well as a recap of our latest RAJAR results.

Across the month of December we saw a big spike in the number of people viewing our exclusive video content on YouTube. Videos from the Anchorman 2 premiere and the Christian O’Connell Breakfast Show Christmas Panto proved particularly popular with 120,000 views between them.

You can take a look at the Absolute Radio YouTube channel here where we have just uploaded interviews with David Baddiel, John Power from The La’s and Kim Bodnia from cult TV show The Bridge.

Take a look at our engagement metrics for December.

News: November Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

Take a look at our engagement metrics for November.

News: October Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

Take a look at our engagement metrics for October.

 

News: September Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

This month’s results show that our performance on our various social media platforms continues to show very strong growth year-on-year with Facebook fans up 25%, Twitter followers up 215% and the number of YouTube views increasing by 29% annually.

These positive annual figures, coupled with our recent nomination for Social Media Team of the Year at the Social Buzz Awards, reflect the hard work and determination of the Absolute Radio network’s team of community managers.

If you would like to see what all the fuss is about you can like us here and follow us here and here.

Take a look at our engagement metrics for September.

 

NEWS: Absolute Radio Award Winning PA named in 30 under 30 list

Absolute Radio is beaming with pride after our award winning PA of the Year 2012, Eleanor Marshall, was named in the prestigious 30 Under 30 ‘class of 2013,’ by the Radio Academy.

Ella is Senior PA to our Content Director Tony Moorey and our Marketing Director Clare Baker and she is also the voice of Absolute 80s, providing content and engaging with our followers on the Facebook and Twitter accounts.Ella-headshot-320x3202

The list celebrates 30 of the most exceptional young professionals under the age of 30 throughout the radio industry and comes after Ella was named ‘PA of the Year’ at the ‘Secs In The City PA Awards,’ last year.

The Radio Academy’s annual celebration is designed to recognise the invaluable role PAs play in the workforce – they are after all the silent cog in a firm that keeps everything turning!

The final list highlights individuals who are not just doing their job, but doing it brilliantly across a wide range of skills including finance, sales, production, operations, support and administration and presenting.

The 30 are drawn from commercial, BBC, community radio and, for the first time, prison radio.

The group will be treated to a drinks reception at this year’s Radio Festival, a three day event which gets underway from 14th-16th October.

BELOW IS THE FULL LIST OF 30 under 30

 

Caroline Allen – LBC 97.3

B. Traits – BBC Radio 1

Emma Barnett – LBC 97.3, BBC Radio 4, The Telegraph

Aylissa Boyce – Northsound 1

Steven Childs – Lincs FM

Alistair Cockburn – Classic FM

Ben Day – Quidem

Tim Dye – BBC Radio 2 & 6 Music

Mark Farrington – Global Radio

Joe Friel – Folder Media

James Hamilton – BBC

Ashley Jeary – Radio Exe

Steve Jones – BBC Radio 5 live

Eleanor Kiff – BBC Radio 2

Kate Lamble – Freelance

Ben Lawrence – Mixcloud

Gemma Liversidge – Real & Smooth Radio

Eleanor Marshall – Absolute Radio

Andrew Murray – Radio Forth

Catrin Nye – BBC Asian Network

Jacob Pickard – BBC

Vicky Rouse – Prison Radio Association

David Salt – Orion Media

Andrew Simmons – KISS

Adam Venton – UKRD Group

Jonathan Wellbelove – Somethin’ Else

Rachael White – Bauer Media

Jen Whyntie – BBC

Adam Wilbourn – Orion Media

Will Wilkin – BBC Radio Oxford

News: August Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smart phone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

In August we continued to see the importance of mobile to our business with 55% of account registrations coming from a mobile device, showing a steady increase from 53% in July. In addition, 70% of our logged in listening comes from a mobile device. Logged-in listening is key part of overall strategy thanks to our pioneering InStream product.

InStream allows us to serve fewer, but more relevant ads to our logged in listeners who are enjoying Absolute Radio via an IP connected device. Simply put we can give our audience more enjoyable content with less spot advertising, and for our clients it means they can serve a far more accountable advertising campaign than by traditional radio means. InStream advertising also provides our audience with a direct call to action by way of a companion clickable ad. This means our users and listeners can click straight through to a point of purchase, make use of free trial or enter a competition while listening to the spot advertisement or branded content.

Take a look at our engagement metrics for August.

News: July Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smartphone and social media stats across the Absolute Radio network as well as a recap of our latest RAJAR results.

Take a look at our engagement metrics for July.

June Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smartphone and Social Media stats across the Absolute Radio Network as well as a recap of our latest RAJAR results.

We’ve just published our engagement metrics for June and are pleased in particular to see continued spikes  in activity on our YouTube Channel. This is a result we had been hoping for as our ‘Absolute Radio Live: We’ll Take You There’ campaign continued with some significant activity at both the Isle of Wight Festival and Hard Rock Calling. In June we hosted multiple live sets and highlights from the events along with interviews with the bands.

With the widespread press coverage these and our other events achieved we are also pleased to see a rise in unprompted awareness of the Absolute Radio brand.

Our engagement metrics for June are available for you to view below.

May Engagement Metrics

Absolute Radio is providing greater insight into how our listeners hear our output online and we are working hard to ensure that we provide consistent figures with others across the industry.

We also include monthly data of smartphone and Social Media stats across the Absolute Radio Network as well as a recap of our latest Rajar results.

Some points to note for this month’s engagement metrics are the huge spike in activity on our YouTube Channel which coincides with the start of our ‘Absolute Radio Live: We’ll Take You There’ campaign. In May we hosted sessions and interviews with Beady Eye and Mumford & Sons who produced some incredible performances for us at Abbey Road Studios. The figures are impressive with views up by 48% (552,000), likes up by 82% (3,169), comments up by 44% and shares up by 55%.

With the widespread press coverage these and our other events achieved we are also pleased to see a rise in unprompted awareness of the Absolute Radio brand within London which was up 5.0 to 57.2%.

Our engagement metrics for May are available for you to view below.

 

Absolute Radio at the Isle of Wight Festival: A Look Back

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The Isle of Wight festival was only a fortnight ago, but if you missed Absolute Radio’s live coverage it sounded a little bit like this: listen to ‘Absolute Radio at the Isle of Wight Festival 2013’ on Audioboo Our coverage was fronted by our new evening show host Pete Donaldson and Sarah Champion. Sarah’s skills were in such high demand that weekend that as well as being the voice of our coverage, she was also one of the faces of Sky Arts who are the festival’s television partners.

Since we all returned, we’ve been looking back at the results and examining the impact. Once again it proves that social media now plays a massive role in how a radio station engages with its audience.

One of our main objectives was to maximise the efficacy of our social media channels and use the festival to give some extra momentum to our logged-in listening strategy.

In leveraging the exclusive access we enjoy at the festival we wanted to achieve a number of things, but most importantly, we wanted as many people to listen to our coverage as possible. With live and uninterrupted music from Paul Weller, Ben Howard and Bon Jovi, plus highlights shows which featured performances from The Killers, Jake Bugg, Bastille, The Script, Paloma Faith, Blondie, Boomtown Rats and Fun, there were plenty of appointments to listen. By the way –  most of those performances are still available for fans to listen on demand here.

We are always encouraging anyone listening via our app or RadioPlayer to make sure they are logged-in with their Absolute Radio account. Thanks to our pioneering InStream product our logged-in listening strategy is key for us. InStream allows Absolute Radio account holders to enjoy fewer adverts, offering ad breaks that include audio and visual showcases for station partners. These include commercial messages that our tailored specifically to you by your age, gender and location data location. We’d already used this as a primary way to give away tickets to our most valuable listeners.

  “To be prepared is half the victory”

Before we had even arrived at the festival site our social media work was already in full effect. We reached out to the social media community managers for the artists who’s performances we would be featuring in our coverage. It wasn’t long before we began to see the fruits of our labour:

We also enjoyed re-tweets and interaction from the official and personal accounts for acts including Paul Weller, Bastille, Paul Weller, The Maccabees, Kodaline and Imagine Dragons. As is often the case, our success was built on relationships and thanks to our fantastic hosts Pete Donaldson and Sarah Champion all the artists walked away from our purple caravan feeling good. After a great interview, they were only too happy to share some love for us on social media and plug our content to their fans. The organic success of our social media posts was bolstered with promoted tweets highlighting our exclusive content to fans of the relevant artists. Here’s an example of a tweet we promoted directly to fans of Bon Jovi.

Twitter Questions

Ever wanted to ask your favourite rock star a question? We made this happen for our listeners this year at the Isle of Wight festival. An hour before we interviewed some of the headline acts we posted a tweet soliciting for questions from fans asking them to use a unique hashtag (take a look at some of the weird and wonderful questions we received by searching for #AskWeller, #AskBrandon or #AskBenHoward). The questions not only made for great content but they offered us an opportunity to delight both our existing fans and those people who perhaps hadn’t encountered our brand before.

     Behind The Scenes

As part of our objectives for the weekend we also wanted to offer our listeners and followers a peek behind the curtain, giving them a view of the festival only we could provide, like the moment Bon Jovi stepped off their helicopter in the field next to our purple caravan.

 How Are You Listening?

One of the highlights of our coverage was broadcasting Bon Jovi’s entire Sunday night set, live and uninterrupted. The feedback and engagement during the set was testament to the huge following the band still command. One of our followers got in touch to let us know that he was listening to the gig in his shower which prompted us to ask everyone else how they were listening. The results were brilliant, unique, shareable and painted a fantastic picture of our listener’s lives.

 

 

Westwoods

Our old friends Bastille,  who are themselves enthusiastic and prolific tweeters, were intrigued and possibly slightly bemused when we tried to explain our concept for a Bastille- style Westwood.  Thankfully they happily obliged and with a little help from Photoshop we had created another unique, shareable piece of content which proved very popular with their fans.

Bastille Pastille

Vine

We’ve been dipping our toes into the world of Vine since Twitter launched the looping video app a few months ago but wanted to make a splash with it at the Isle of Wight. Las Vegas residents Imagine Dragons were only too happy to create a Vine halfway through their interview and it was their idea for it to feature them slapping each other around the face. They shared it with their followers and so in very little time it became one of our best performing tweets of the entire weekend. Take a look.

 

The Vine format also gave us lots of opportunities to give our followers a peak behind-the-curtain at what’s it’s like backstage at a major festival (If you look really closely you can spot the very talented Brit-Award winning singer song-writer Ben Howard).

                                                                                                                                                                                     

Delight Your Followers

If we spotted an opportunity to delight our followers, or the followers of individual artists, we seized upon it. Almost without exception, taking the time to engage and converse with the fans saw us gain huge kudos amongst the most vocal and loyal individuals.

 

   

 

                                                                                                                                                                                                               The Stats

The data we have gathered in the days following the festival show our strategy of encouraging logged-in listening has paid dividends. There were 51% more logged in UK listeners for our coverage of this year’s festival compared with 2012.  Across the weekend Bon Jovi’s live performance on the Sunday night was an obvious highlight and attracted considerably more logged-in listeners than any of our events last year (twice as many as Blur achieved for the BT London Live Closing Ceremony Celebration Concert last year).

absoluteradio.co.uk

      • UK visits up 22% y-o-y
      • Big spike in visits for Bon Jovi

 

AR.co.uk YOY     Absolute Radioplayer

      • UK visitors up 18% y-o-y
      • Big spike in visits for Bon Jovi

   

AR RadioPlayer YOY Perhaps unsurprisingly, we also saw our listen app jump up the iTunes App Store chart over the weekend too. 

If all this talk of live performances and brilliant musicians has whetted your appetite or perhaps you fancy re-living that very special weekend, feel free to look back at our posts or have a listen to our best of Isle of Wight Festival montage below.